5 emails that bring overdue dogs back.

Hi {Owner},

It has been about {weeks} weeks since {Dog} was here, and that is usually right when coats start to mat behind the ears and under the legs.

I have a few openings next week. Reply to this email or call {phone} and I will save one for {Dog}.

See you soon,
{Your name}

Hi {Owner},

Double-coated dogs start dropping their winter undercoat this month. A de-shed bath and blowout now pulls out most of it at once, so it ends up in my tub instead of on your floor.

De-shed appointments fill fast in spring. Book {Dog}'s spot by replying here or calling {phone}.

{Your name}

Hi {Owner},

Meet {Featured dog}! {Featured dog} came in looking like a mop and left looking ready for a photo shoot. (Thank you, {Featured owner}, for letting me share.)

[before and after photo]

Want {Dog} to be next week's star? Reply to book, or call {phone}.

{Your name}

Hi {Owner},

I just had two spots open up this Thursday, {time 1} and {time 2}.

If {Dog} is due, this is an easy way to get in without waiting. Reply with the time you want and it is yours.

{Your name}

Hi {Owner},

I loved having {Dog} in. If you were happy with the groom, would you leave a quick review? It takes a minute and it is the biggest help to a small shop like mine: {review link}

And if a friend needs a groomer, send them my way. They get {offer} off their first visit, and so do you.

Thank you,
{Your name}